With this information, you can decide which keywords to bid on. The top-of-the-page bid refers to the bid required for your ad to appear at the top of search results. Upload your keyword list, and you’ll receive data on the average monthly searches, competition level, and top-of-page bids for your keyword. The reports generated from this tool allow for insights into the popularity of various phrases, their cost-per-click ratio, and search volume. Google Keyword Planner is a free tool offered by Google to assist in keyword research. There are several tools for checking keyword competition. The good thing is you don’t have to crack your brain to achieve this. Photo by Austin Distel on Unsplash How to Check Keyword CompetitionĪfter compiling a list of relevant keywords for your paid campaign, you will want to check the competition level of these keywords. You must ensure that your target keywords are those your audience is searching for. If a keyword has a low competition level but a low search volume, it may not be worthwhile to bid for it. You need sufficient and accurate keyword data to determine which keywords are worth targeting. You’ll need to bid less to rank for such keywords in Google’s paid results.Ĭonsidering other keyword metrics like the search volumes and how much advertisers pay for clicks from related ad placements is also essential. Typically, a keyword with a low competition level is a good choice. This saves you from lost leads and enables you to make the best ad placement decisions. A less-competitive keyword has a limited number of bidders, so you won’t have to bid as high to outrank the existing competition.Īnalyzing keyword competition helps you determine which keywords are worth investing time and money into and which are not. You will have to outbid these bidders to earn a top ad position. If a keyword has a high competition score, more advertisers are bidding on that specific keyword. Or focusing on a less-competitive keyword is better. Knowing how many advertisers are currently bidding for a keyword will help you determine whether bidding higher is worthwhile. Google keyword competition refers to how challenging it will be to win a bid for a specific keyword. However, they can help you determine how difficult it will be to rank on organic search results for specific keywords.
Keyword competition data is used mainly for ad campaign purposes. You might only need to spend a little to get clicks for that keyword.
If a keyword has low competition, it means that fewer advertisers are bidding on the keyword. Keyword competition can either be high, medium, or low, determined by the number of advertisers bidding on a particular keyword across Google. It reveals how competitive ad placement is for a keyword. Google Keyword competition measures the number of advertisers bidding on a particular keyword.
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